We’re a Saudi consultancy that thinks different. We dive into your business, understand your audience, and craft strategies with impact — then we execute, with no compromises.
The Work
We Do Best
Project Activation
Turn your ideas into fully operational initiatives — with clarity and cultural alignment
Project Activation
Turn your ideas into fully operational initiatives — with clarity and cultural alignment
Project Activation
Turn your ideas into fully operational initiatives — with clarity and cultural alignment
Talent Acquisition & Development
Build high-performing teams and future-ready leaders through strategic recruitment and personalized development.
Talent Acquisition & Development
Build high-performing teams and future-ready leaders through strategic recruitment and personalized development.
Talent Acquisition & Development
Build high-performing teams and future-ready leaders through strategic recruitment and personalized development.
Cultural & Creative Solutions
Design culturally rooted programs and content that engage and inspire.
Cultural & Creative Solutions
Design culturally rooted programs and content that engage and inspire.
Cultural & Creative Solutions
Design culturally rooted programs and content that engage and inspire.
Experience & Brand Activation
Deliver strategic brand activations and audience experiences that turn connection into loyalty — and vision into visibility.
Experience & Brand Activation
Deliver strategic brand activations and audience experiences that turn connection into loyalty — and vision into visibility.
Experience & Brand Activation
Deliver strategic brand activations and audience experiences that turn connection into loyalty — and vision into visibility.
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We See
Beyond
and Build What Matters
Build What Matters
Our vision? Keep it real. Use strategy, culture, and creativity to bring bold ideas to life—and make them matter.
National talents empowered
National talents empowered
National talents empowered
Projects Activated
Projects Activated
Projects Activated
Cities across the Kingdom served
Cities across the Kingdom served
Cities across the Kingdom served
Approach
This Is How We Do It
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
• Explore
Understand the full context: gather insights, identify challenges, and outline the initial roadmap.
• Strategize
Develop a clear strategy: set objectives, define scope, and plan for measurable impact.
• Co‑Create
Design solutions together: culturally rooted approaches paired with actionable plans.
• Activate
Execute with precision: launch initiatives, monitor performance, and refine in real time.
• Sustain
Ensure continuity: equip you with tools and recommendations for long‑term growth and impact.
Strategic Partners
Long-term collaborations with industry leaders who believe in transforming customer experience — together.
Projects
What We've Brought to Life
What We have
Brought to Life
SITAR
Client
Delivered 200+ hours of custom digital content—blending live‑action segments with actor "Adel Redwan" and motion graphics—to equip theater talents with practical financial skills benchmarked against industry standards.
SITAR
Client
Delivered 200+ hours of custom digital content—blending live‑action segments with actor "Adel Redwan" and motion graphics—to equip theater talents with practical financial skills benchmarked against industry standards.
Happiness Creators
Client
Selected and empowered 110 leaders from over 1,500 applicants through a rigorous evaluation and targeted LinkedIn campaign, building a diverse fellowship ready to drive joy across Saudi’s entertainment sector.
Happiness Creators
Client
Selected and empowered 110 leaders from over 1,500 applicants through a rigorous evaluation and targeted LinkedIn campaign, building a diverse fellowship ready to drive joy across Saudi’s entertainment sector.
Athar Boutique Hotel
Client
Crafted a culturally rooted theme for Athar Boutique Hotel in Al‑Hay—framing brand narratives and spatial experiences that weave Madinah’s heritage into every guest journey.
Athar Boutique Hotel
Client
Crafted a culturally rooted theme for Athar Boutique Hotel in Al‑Hay—framing brand narratives and spatial experiences that weave Madinah’s heritage into every guest journey.
ِAROYA F&B Localization
Client
Localized menus across 25 cruise‑ship venues—aligning dishes with Saudi tastes, sourcing high‑quality local ingredients, and securing supplier partnerships to deliver authentic culinary storytelling at sea.
ِAROYA F&B Localization
Client
Localized menus across 25 cruise‑ship venues—aligning dishes with Saudi tastes, sourcing high‑quality local ingredients, and securing supplier partnerships to deliver authentic culinary storytelling at sea.
The team
People of Colab
Isam Henaidy
Partner
Isam Henaidy
Partner
Isam Henaidy
Partner
Hattan Zahid
Partner
Hattan Zahid
Partner
Hattan Zahid
Partner
Anas Abojubara
Partner
Anas Abojubara
Partner
Anas Abojubara
Partner
Asma Saeed
Creative Director
Asma Saeed
Creative Director
Asma Saeed
Creative Director
Ready to activate